The music industry of East Asia is a rapidly growing economic sector, home to some of the world’s largest music markets. The rise of music streaming and social media have made room for non-mainstream music to find its audience, creating new export potential for Western artists. Come hear from key players of this new ecosystem and gather tips on how to approach this new territory.

Panelists: HJ Cho, Foundation Records (Seoul, KR), Cecilia Yi, Zandari Festa (Seoul, KR), Matt Swann, musician (Calgary). Moderated by Mustafa Rafiq, Sweaty Palms (Edmonton).